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CW News

Analysing content beyond Google Analytics

Last night I gave my talk at Content, Seriously: Real strategies for real content. It was a pleasure to address a room full of content professionals, and a relief to be able to answer their questions.

If you couldn’t make it, or wanted the links, here’s a copy.

[slideshare id=59687482&doc=analysingcontentbeyondgoogleanalyticspdf-160317164624]

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CW News

Analytsing content: come hear me speak

I’m giving a talk on word analysis, Google Analytics, and what I’ve being doing at Defra, the UK Department for Environment, Food and Rural Affairs and how I’ve been measuring the work myself and other content designers have done.

I’m one of the speakers at the March meetup for ‘Content, Seriously: Real strategies for real content’, which this month is focusing on Meaningful metrics and meaningful measurement: the constant content challenge. I’ll be talking about how to go beyond Google Analytics to assess content, which as you may tell from this site, is something I love carrying out.

The talk’s on Wednesday 16 March 2016 from 7:00 PM to 9:00 PM at the very top floor of the Captain Kidd pub, 108 Wapping High Street, London E1W 2NE. It’s a pirate’s spit away from Wapping Station and a short walk from Tower Gateway. Come for the talks, stay for the Sam Smith’s beer, of which I’m a fan.

The other 2 speakers are doing bigger things than me so it’s an honour to be sharing the evening with:

  • Adrian Kingwell of Mezzo Labs – “Analysis paralysis: how I conquered my fear of numbers and learned to love Google Analytics”
  • Charlie Southwell of Transmute – “Better metrics for social media”

Tickets are a £5, but Sam Smith’s beer is cheap and last time there was a round of drinks to be had.

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CW News Media

Sky to pump £600m into original programmes

Writers prepare to be shocked and pleased – Sky is no longer just the home of The Simpsons, sports and films.

Sky Arts has commissioned £600m worth of new commissions over the next two years, with big names such as Emma Thompson, Stephen Fry and Sir Tom Jones – yes, the singer – all acting in new productions.