Savvy publication on the internet has led to another success.
Following on from the story of how the Ultimate Dog Tease has gone from YouTube to Hollywood, Irish comedy group The Rubberbandits have been picked up by Channel 4 to star in a 30-minute pilot.
Ever had a great idea but just couldn’t sell it? You’re not alone.
Bill Lawrence is the creator of hit US show Cougar Town, which has run for 56 episodes so it clearly has legs.
Yet according to this interview with the AV Club, Lawrence had a ton of problems selling it – until he changed the name into something catchier with a clear hook.