Last night I gave my talk at Content, Seriously: Real strategies for real content. It was a pleasure to address a room full of content professionals, and a relief to be able to answer their questions.
If you couldn’t make it, or wanted the links, here’s a copy.
[slideshare id=59687482&doc=analysingcontentbeyondgoogleanalyticspdf-160317164624]
I’m giving a talk on word analysis, Google Analytics, and what I’ve being doing at Defra, the UK Department for Environment, Food and Rural Affairs and how I’ve been measuring the work myself and other content designers have done.
I’m one of the speakers at the March meetup for ‘Content, Seriously: Real strategies for real content’, which this month is focusing on Meaningful metrics and meaningful measurement: the constant content challenge. I’ll be talking about how to go beyond Google Analytics to assess content, which as you may tell from this site, is something I love carrying out.
The talk’s on Wednesday 16 March 2016 from 7:00 PM to 9:00 PM at the very top floor of the Captain Kidd pub, 108 Wapping High Street, London E1W 2NE. It’s a pirate’s spit away from Wapping Station and a short walk from Tower Gateway. Come for the talks, stay for the Sam Smith’s beer, of which I’m a fan.
The other 2 speakers are doing bigger things than me so it’s an honour to be sharing the evening with:
Tickets are a £5, but Sam Smith’s beer is cheap and last time there was a round of drinks to be had.
